Melissa Tait SVP, Technology

Melissa Tait

Melissa Tait is SVP of Technology at Primacy, an award-winning digital-first agency. By combining her passion for emerging technology with a focus on executing screen-agnostic and cross-channel solutions, Tait leads the development of digital experiences that share a common distinction: meaningful impact. Most recently, Tait conceived and spearheaded the development of GivLuv, a VR app that allows users to not only virtually experience the stories of people impacted by charities across the world, but to also donate to those charities directly through their headsets.


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